About
People. Purpose. Impact.
We started with a simple belief: that better insights lead to better decisions. InsightLab was built to bring rigorous research and sharp analytical thinking to the businesses that need it most — cutting through complexity to deliver clarity that actually moves the needle.
We combine deep expertise in market research, pricing strategy, and advanced analytics to help brands understand their markets, their customers, and their opportunities. Every engagement is custom-built around your specific challenge, because off-the-shelf answers rarely fit real-world problems.
Founded by Matt Evans
Matt has spent nearly 20 years turning research and data into decisions that actually moved businesses forward. Most recently, he served as Head of Global Sales Analytics & Forecasting and Director of Retail & E-Commerce Analytics at Crocs, where he built the company's global analytics and forecasting function from the ground up.
Before that, he spent nearly a decade as Principal Market Research Analyst at OtterBox, and led pricing strategy work at Aceable that drove a 7% revenue lift.
That background is the foundation InsightLab is built on: rigorous research and sharp analytical thinking, applied to the real problems consumer, retail, and outdoor/lifestyle brands actually face — not off-the-shelf frameworks that don't fit.
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